Capturing the Spirit of “The Spirit of America”:
Laird’s AppleJack 86 Label Design
A Brief History of Laird & Company
The Laird family has been passing down the art of producing their reowned AppleJack brandy through generations for almost 300 years. Laird & Company was America’s very first commercial distillery obtaining License #1 in 1780 right here in New Jersey.
While Robert Laird served in the Revolutionary War under George Washington, his family supplied the troops with their AppleJack brandy.
(Photos courtesy of www.lairdandcompany.com)
The Laird family’s signature apple brandy has stood the test of time and continues to be held in high regard throughout today’s ever-growing liquor industry.
Our Vision for Laird’s
When tasked with the opportunity to create a new label design for Laird’s AppleJack 86, we wanted to convey a contemporary evolution of this veteran spirit. The new design involved streamlining the Laird’s logo as well as manipulating a range of typefaces until the desired effect was achieved. The goal was to create a certain level of sophistication while simultaneously paying homage to the legacy of the Laird family in American history.
We are proud to have been awarded GD USA Magazine’s 2018 American Package Design Award for this project.
The AMI Digital Summit: The Flight Crew Heads to Chicago
Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Creating the GDUSA Award-Winning Biovanta Website & the Relationship Behind It
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
Grassroots Marketing
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.
