About Finlandia®:

Finlandia is famous for their quality and craftsmanship when it comes to their butter and cheese. Finlandia makes their delicious products using some of the purest milk in the world from small family-owned farms in Finland. These small Finnish farms have only 28 cows per farm. Finlandia cows are treated like family; each one is referred to by name and fed the greenest grass in one of the cleanest countries in the world. Finlandia carries a variety of imported cheeses as well as salted and unsalted imported butter.

The Insights:

Finlandia was launching a new product line of quality spreadable/dip cheeses that are free of artificial hormones and GMOs. This new product line offers a premium cheese dip with a smooth real cheese taste that is perfect for entertaining. The new packaging design had to stand out on the shelf and clearly communicate that the cheese can be spread or used for dipping and is hormone free, NON-GMO, and made with quality grass-fed dairy.

The Strategy:

Since this was a brand new product line for Finlandia, it was vital to create a package design that stood out on the shelves while still keeping within the overall family brand look and feel. Our creative team incorporated imagery in the design that illustrated the many ways consumers can use the cheese dip products. The inside wrap of the packaging also includes recipes which builds on the multi-usage of this new product line.

The Results:

A fun, playful design ensured a strong shelf presence in supermarkets to capture shoppers’ attention while highlighting the product’s versatility and use of natural ingredients.

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About Krups®:

Krups is a leader in the coffee and kitchen appliance industry offering products such as automatic and filter coffee makers, toasters & toaster ovens, fryers, indoor grills, and many more. Krups is a part of Groupe SEB, which is an international company carrying high-end brands including Rowenta, All-Clad and Moulinex.

The Insights:

With an existing partnership with Heineken sold internationally, it was time to introduce The Sub® Home Beer Dispenser to the United States. Krups partnered with Hopsy® to bring craft beers on tap to consumers in the comfort of their own home. Krups The Sub was being placed into select Crate & Barrel stores nationwide just in time for Father’s Day and needed in-store marketing collateral and signage that educated shoppers and enticed them to purchase.

The Strategy:

Our team approached the design of the easel and product brochure by incorporating a balance of clear product communication and eye-catching visuals. The product’s sleek black design was highlighted with the contrast of the golden secondary color tying into the color of beer. With the integration of hops illustrations and clean iconography, our team utilized the negative space through the use of brand imagery resulting in a fresh, contemporary design.

The Results:

Modern, informative and brand-centric in-store promotional materials featured in Crate & Barrel stores that encompassed the perfect gift for Father’s Day.

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About MESSINAS:

Family-owned and operated locally-made in New Jersey, Messinas carries a variety of lawn and garden products that are safe, all-natural and environmentally friendly. Messinas products include Animal Stoppers® Repellents, Plot Saver® AG Tools, and Pulverize® Weed Killers with fertilizers on the way. The lawn and garden industry recently made headlines with one of the top leading brands taking a major hit pertaining to the health effects of its products, Messinas has solidified itself as a consistently safe and reliable alternative for consumer lawn care products.

The Insights:

Pulverize includes a full line of weed killer products that are fast-acting and glyphosate-free. Our challenge was to better position Pulverize in the lawn and garden space as the choice for weed killers among its competitors with a package redesign. The new label had to clearly communicate Pulverize products’ effectiveness while drawing attention to and creating awareness of safer ingredients for weed prevention.

The Strategy:

Our team literally hit the ground running heading to local nurseries, retailers and home improvement big box stores to research how Pulverize was being perceived by consumers and store personnel on the shelf among its competitors. What we found was that consumers were looking for a safer, effective option but were struggling to navigate the shelf space to find Pulverize. The existing packaging did not stand out resulting in reduced shelf impact, poor placement and lack of visibility.

Armed with our intel and client insights, we started with a rework of the Pulverize logo to create a stronger brand identity.  Next we tackled differentiating the 3 product variations through the use of color and strong visual cues while highlighting the fast acting benefit.

To then truly test our designs, we reviewed each design option in a competitive shelf set to ensure not only that they stood out on shelf but clearly communicated the product benefits. A product line that once got lost now popped with a reimagined impactful and strategic design.

The Results:

A fresh, contemporary design that stands out among the competition, and communicates the products’ benefits in a clear, readable and consumer-friendly manner.

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About Bada Bean Cawfee™:

Bada Bean Cawfee offers “Jersey-Style” coffee (or should we say “cawfee”) in an unconventional Jersey Shore pop-up coffee shop that pays homage to the Jersey mafia theme that both locals and tourists love. “The bosses” have encapsulated every mob-themed phrase, famous movie line, and delightfully entertaining puns, in naming their menu items with a vision of taking the business across the country.

The Insights:

“The bosses” wanted a brand identity that clearly communicated their company values as well as the quality of their products. They also needed help developing marketing and sales materials and branding their first location on the Seaside Heights boardwalk to stop tourists and locals alike in their tracks.

The Strategy:

The creation of the branding for Bada Bean was greatly inspired by the T.V. show, The Sopranos, and the “tough guy” Jersey mobster persona. Our team played up this theme by incorporating key elements into the logo design, building wrap and signage. The branding we developed includes mobster guy silhouettes, a caution tape themed stanchion, an interrogation chair and spotlight, and a mugshot background as well as bullet holes in the menu and many more mobster details. The goal for the customized building wrap design was to encourage customers to take photos and post to social media for brand awareness which was met with great success.

The Results:

Bada Bean’s unique branding was essential to the immediate success of their boardwalk location and active social media engagement, leading to plans to expand the brand to new locations.

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