MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and advanced network services. The company’s comprehensive portfolio of customer solutions can boost enterprise productivity, reduce costs and simplify operations. Combining customized communication solutions with a powerful platform of cloud-based software, the MetTel Portal® enables customers to manage their inventory, usage, spend and repairs from one simple, user-friendly interface.

MetTel was preparing to serve as keynote speakers at the Gartner Symposium, the premier IT leader conference. They were looking to make a big impact and needed powerful visual support for two presentations: How 5G Will Help Retailers Survive & Thrive and The Potential & Perception of 5G for Government. Our team took on the challenge of creating key visuals that would take these concepts and bring them to reality. The main objective  was how best to illustrate 5G, connecting future technology with real-world usage, and bring it all together with MetTel’s comprehensive solutions.  We proceeded with a balanced approach, utilizing futuristic visual textures, patterns, animations and graphics, which were then complemented with renderings of real-world applications paired with informative and factual copy. The final product positions  MetTel at the forefront of their industry and helps the audience clearly understand the potential of 5G and how to evaluate and deploy this new technology.

Our award-winning presentation garnered the attention and trust of the audience with precise messaging and a cohesive design. Showcasing MetTel as an industry expert that can separate the hype from reality and help businesses select the right 5G strategy and services, it made a strong impression on attendees and generated new business leads.

Maxell has been recognized for over fifty years for its exceptional consumer electronics, including cassette tapes, VHS tapes, headphones, and batteries. In addition to technological innovations, in the 1980s Maxell also gave birth to a true pop culture icon through its popular ads featuring the “Blown Away Guy” with his hair and tie being blown away by the high fidelity of the cassette tape playing through the speaker. Today, Maxell offers a comprehensive line of headphones, earbuds, batteries and digital media products as well as care, maintenance and storage products.

Hoping to reengage their brand with a new generation, Maxell came to Vision looking for a bold, new and responsive website that would reflect their retro-modern style. The original “Blown Away” ad and the newly reimagined 2005 revival featuring new products and a fierce “Blown Away Woman” both resonated with our team and inspired us throughout this project. We kicked everything off by completely immersing ourselves in the Maxell brand, really putting our fingers on the pulse of the company and what it means when they say “it’s still worth it.” Diving into their history, current product offerings, competition, target audience, brand positioning, and marketing objectives, we first partnered with Maxell on a creative brief and identified the goals for this project. Running with this knowledge, we then created a digital mood board, exploring colors, graphic treatments, and fonts with the mindset of paying homage to the charismatic nostalgia of the brand while creating a fresh, stylish design. Incorporating a mobile-first approach with the user-experience at the forefront, VCG then designed and developed a completely new WordPress website that communicates that their products are undoubtedly “Still Worth It.”

Since launching the new website, Maxell has received positive feedback internally and from both customers and other companies. Extremely user-friendly, engaging and responsive, the website combines a cool, modern look with a nod to this classic brand’s history. We are proud to say the site’s design earned our team another award from GD USA Magazine!