CONNECTING THROUGH A COVER
When we tackle a magazine project, such as the ones we design for Gill St. Bernard’s School, we know it’s time to lean in and show off our typography, copy fitting, photo retouching, illustration, design, and layout skills to bring visual interest and unity to every page. As always, the cover sets the tone. The conversation with our client started with how can we convey the amazing hands-on environmental learning opportunity that only GSB offers with its on-campus farm that is fully integrated into the curriculum? Our strategy was to go beyond simply emphasizing the beauty of Home Winds Farm to underscore the educational impact it has on the students, and connect the learning and the outdoor adventure. The final cover and the magazine as a whole epitomized GSB’s motto, “The World is Our Classroom,” and truly spoke to everyone’s imagination and love of learning.
Client:
Gill St. Bernard’s School
Project:
GSB Alumni Magazine
Services:
- Concepting
- Editorial Design & Layout
- Illustration
- Photo Retouching
How Did We Make Penguins Fly
By actively listening to our client to understand their message, values, and unique point of difference, we created a visual that spoke to the school’s motto “The World is Our Classroom”. Infusing that ideal with matching imagery from GSB’s Home Winds Classroom, we were able to strategically bring this magazine cover to life, replicating an outdoor classroom of students immersed in a living textbook to draw in readers and communicate the benefits of learning at GSB’s sprawling 208-acre campus.
