Blog
Check out our latest postings to learn what’s happening at Vision as well as our insights on recent industry news and digital trends. We’ll also be sharing client successes and ways to make social media work for you.
Sitting Down with Annette Komes of GSK: A Relationship Built on Trust
SITTING DOWN WITH ANNETTE KOMES OF GSK: A RELATIONSHIP BUILT ON TRUST Over our 35 years in business, Vision Creative Group has always prided itself on service and client relationships. After all, it’s the relationships that make projects succeed, that expand what’s...
Why You Need Brand Guidelines
What exactly are style guides or brand guidelines? No two sets of brand guidelines are the same, but all brand guidelines serve as a resource for you to return to when you need to reference how to represent your brand. Brand guidelines create a unified brand identity or persona using wording, colors, logo, typography and more.
Vision’s First Founder’s Day
On Friday, September 23, 2022, we celebrated 35 years of Vision and our first official Founder’s Day! We listened to inspiring talks by our fearless leader, Sharon, and by our special guest, Don Stohrer, Jr. Don was a close friend of our founder, Andy, and is an amazing supporter of Vision. He is also the CEO of Arla USA and has had an incredible career. Beyond his corporate career, however, Don has experienced challenges like everyone else. He shared how his friendship with Andy helped him through those challenges. We were so grateful for his presence on such a special day.
Studio Spotlight Vol 1: Michelle
Ever wondered what goes on behind the scenes in the Vision studio? If so, you’re not alone. We wanted to start shining a light on our incredible designers, so we’re interviewing them one by one to get to know them, their approach to their craft, and everything in between.
Uncorking the Latest Trends in Alcohol Advertising & Consumer Behavior
From IPAs to a hundred different hard seltzer flavors and flavored spirits, one can tell just by paying attention to the TV and their phone that the alcohol category is one in which companies and brands are jockeying for first place.
The AMI Digital Summit: The Flight Crew Heads to Chicago
Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.
Creating the GDUSA Award-Winning Biovanta Website & the Relationship Behind It
Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.
Grassroots Marketing
We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.
Award-Winning Design Series: G-SHOCK Tactical Product Catalog
About G-SHOCK: G-SHOCK watches are synonymous with toughness. It all started in 1981 with developer Kikuo Ibe’s dream of “creating a watch that never breaks.” Focusing on the “Triple 10” concept of 10-meter dropping shock resistance, 10-bar water resistance and...
Award-Winning Design Series: MetTel 5G Presentation
MetTel is a leader in communications and digital transformation (DX) solutions. Founded in 1996, MetTel converges all communications over a proprietary network to give enterprises a single unified view and control point for all their communications and advanced network services. The company’s comprehensive portfolio of customer solutions can boost enterprise productivity, reduce costs and simplify operations.
Award-Winning Design Series: Maxell USA Website Redesign
Hoping to reengage their brand with a new generation, Maxell came to Vision looking for a bold, new and responsive website that would reflect their retro-modern style. The original “Blown Away” ad and the newly reimagined 2005 revival featuring new products and a fierce “Blown Away Woman” both resonated with our team and inspired us throughout this project.
Why Video is the Most Effective Marketing Tool Right Now
Why Video is the Most Effective Marketing Tool Right Now Let's face it, the last few months have affected our day-to-day lives in more ways than we realize, from how we communicate to how we keep ourselves (and our families) busy and productive at home. We have had to...
The Power of Print
THE POWER OF PRINT In a world of skip buttons and fast-forward icons, print media still has the power to strike curiosity in a reader and breathe life into a page. Moving through an evolution of formats and creative developments, print now acts as a bridge between the...
National Intern Day
With today being National Intern Day, we saw it as the perfect opportunity to introduce our summer flight crew additions: Julia, Graydon, and Fletcher. All three bring different skills, fresh insights, and an exciting energy to the agency, and they have experienced...
Award-Winning Design Series: Reckitt Benckiser Professional
Reckitt Benckiser Professional (RB Pro) Division Product Brochure Series Vision partnered with RB Pro to develop a new brand identity and positioning for their line of professional products that was to be unveiled at an upcoming trade show. The new positioning was...
