Great things are happening in video editing.

Adobe Premiere Pro CC released a new update(April 2017) filled with an arsenal of new features.

Already considered by many to be the “nonlinear industry standard”, Premiere continues to make editing videos more efficient and creative.

type-tool-premiere-proFirst, adding type to your video used to involve multiple, time-consuming steps. Now there is a type tool built right in the toolbox offering lots of choices and flexibility. You can also now create shapes and animate them on a time line as well.

Second, there is a new graphics feature called “essential graphics” allowing you to compose shapes, type and graphics on multiple layers within one element. This gives you better organization on your timeline.

Next are the “Motion Graphics Templates”. These are great because you can import pre-existing templates and modify it’s type, colors and actions right within Premiere.

Finally, an improved audio set up gives you many more options to modify and enhance voice and music tracks. This is found in a panel called “Essential Sound”.

Adobe’s pro video editing software makes it easy to work with footage, audio and other graphics thanks to all the new updates. Take advantage of these features in your next video, commercial or web banner.

 

 

(Source: 5 New Features in Premiere Pro CC 2017 (April Spring Update) | Cinecom.net) 

The AMI Digital Summit: The Flight Crew Heads to Chicago

The AMI Digital Summit: The Flight Crew Heads to Chicago

Our Flight Crew makes penguins fly from the East Coast most days, but that doesn’t mean we don’t love spreading our wings every once in a while–especially when it’s to hone our skills so we can become even smarter, more efficient, and more digitally savvy when it comes to the latest industry happenings.

Creating the GDUSA Award-Winning Biovanta Website & the Relationship Behind It

Creating the GDUSA Award-Winning Biovanta Website & the Relationship Behind It

Winning a GDUSA award is always exciting because it’s both a celebration of our designers’ hard work and a time to reflect on our partnership with a client in relation to the project itself. We’re only as good as our last project after all, and our partnerships make us who we are. So let’s take a dive into not just creating the GDUSA award-winning Biovanta website, but into how it all came to be.

Grassroots Marketing

Grassroots Marketing

We recently brought a grassroots marketing campaign to life in Central Park for the family-owned snack company John Wm. Macy’s. Our experience got us thinking about the core aspects of grassroots marketing and audience engagement, and what it takes to create a successful campaign. It’s a layered concept, so let’s dive in together.