A LOGO WITH STRONG CHARACTER
Solv-Tec developed a new high end gasket repair product called Green Demon and was looking for an agency to help them create a logo and package design that reflected the product’s unique attributes. Focusing on the product’s powerful formula, our team created a variety of custom illustrations of the Green Demon character for the logo. We ultimately arrived at a distinctive solution that captured the brand’s essence and established a one-of-a-kind identity for the new product. Our team then moved on to studying the category and the competitors’ packaging in preparation for the package design. Using the new logo as a central element, we developed several options, all designed to highlight the advanced ceramic technology that represents the product’s main point of difference. The Green Demon project featured a combination of our custom illustration, brand identity and logo development, package design, copywriting, and product rendering skills. Starting from rough pencil sketches, the Green Demon evolved into packaging that without a doubt packs a punch.
Client:
Solv-Tec, Inc.
Project:
Green Demon Logo & Package Design
Services:
- Custom Illustration
- Brand Identity
- Logo Development
- Package Design
- Copywriting
- Product Renderings
How Did We Make Penguins Fly
We brought the Green Demon character to life through an evolution of sketches, computer drawings, colorizing, and fine tuning. Keeping the client involved during every step of the process helped ensure that we successfully captured the specific personality that they were looking for to promote their brand. In addition, we provided strategic solutions to blend the character and logo type into one unique identity for this new product line.
