SUCCESS WITH SEASONAL EBLASTS

John Wm. Macy’s is all about enjoying the good things together. So when they switched to a new email marketing platform and needed us to create a fresh email design for their seasonal campaigns, we knew it had to be fun and engaging. Building off the look and feel of their new brand identity and website we had redesigned for them, our team started by developing a new email look to ensure consistent branding and messaging. We then adapted this design into a series of eye-catching eblasts offering relevant seasonal content. On day one of the first seasonal email deployment, John Wm. Macy’s saw an 85% increase in orders. Since then, we have continued to strategize on seasonal and promotional ideas and develop them into user-friendly emails that connect with consumers, increase traffic to their website and encourage online purchases of their delicious snacks.