RBP Lysol Sell Sheets

TRADE TALK

Sell sheets are a common vehicle for trade communication, and Vision really knows how to make each one stand out. Our most recent sell sheet mission was for Reckitt Benckiser Professional’s Lysol® Disinfectant Spray and Disinfecting Wipes. It was crucial for RB Pro and Vision to work quickly and critically on this content because of its relevance to the pandemic and importance in keeping people safe. With RB/Lysol needing their sales team to be armed with the right sales tools containing literature about the latest development, that their products were approved by the EPA as being effective in killing the COVID-19 Virus (SARS-CoV-2) when used as directed, it was of the utmost importance that these sell sheets were ready to go as soon as the effectiveness claim was announced. With Vision’s quick response time and creative capabilities, our team updated and condensed all necessary information into eye-catching and efficient designs within the deadline. We at VCG truly care about the safety of our team, clients, and communities, and we were so glad to be able to have a hand in creating content that can help others stay safe.

Client:
Reckitt Benckiser Professional

Project:
Lysol Sales Material

Services:

Design & Layout
Copywriting
Photo Composition
Product Renderings

How Did We Make Penguins Fly

VCG thrives on partnering with our clients to help them meet even the tightest deadlines. We understand the importance of getting product news to market quickly and effectively. And, as was the case with RB’s COVID-related information, we’re always ready to make it happen. Awaiting critical EPA approval, the Lysol team knew they could rely on us to immediately implement the new messaging and help get these essential communication tools out to the sales force at warp speed.

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Maxell Video Social Post

HITTING PLAY ON VIDEO ASSETS

We were able to experience true nostalgia by hitting play on a project with Maxell USA. Our Vision team created video assets for their social media platforms to showcase the new high fidelity Bluetooth speaker Maxell was launching and highlight its numerous features that reflect their original cassette tapes. The goal was to elevate the brand and its use of modern technology while still highlighting its classic voice. VCG created video assets that included 360° videos and custom videos. The 360° spins of the product, both in and out of the package, offer customers a unique and engaging way to view the product. Integrating custom graphics, product photography, stock footage and audio with a cool, retro vibe that tells the Maxell story, we were able to produce content that will resonate with the brand’s loyal fan base and leave any authentic music lover itching to jam.

Client:
Maxell USA

Project:
Video Assets

Services:

360° Photography
Product Photography
Custom Graphics
Stock Footage and Audio Sourcing & Integration
Editing
Video Production & Compilation

“These look amazing. We are so happy with how they turned out! Vision went above and beyond and exceeded our expectations in a very timely manner. I look forward to continuing work on more projects.”

Patrycja Mioduszewski, Marketing Assistant, Maxell USA

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Edgewell Amazon ATF & A+

CUTTING EDGE CONTENT

Edgewell Personal Care came to us in search of a fresh look and a bit of grooming for the Solimo Men’s and Women’s razor products being sold on Amazon. The project entailed creating custom images and assets focused specifically on enhancing the user experience and driving the purchase decision for each of the product listings. Our team started by creating both the main image and multiple supporting images for each product to help visually inform the customer about their unique claims and product benefits. We then developed enhanced content assets to help educate consumers and build the brand story by providing more detail and further showcasing the products’ special features. Our in-house photography, retouching, manipulation of stock photos, and asset development skills resulted in effective content with the Edgewell products looking their best and ready to impress consumers.

Client:
Edgewell Personal Care Brands

Project:
Private Label Digital Assets

Services:

Photography
Photo Manipulation & Retouching
Asset Development
Content Creation

“Always fantastic to work with! Lori and team are great – reliable, intuitive, responsive, insightful, dedicated, hard-working, creative, helpful, knowledgeable, fun…i could go on and on! Thank you for all that you do for us and putting up with all our last minute, need it yesterday requests!”

Marilyn Massari, Senior Marketing Services Manager, Edgewell Personal Care, Private Brands Group

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Reckitt Benckiser

Trade Talk

Sell sheets are a common vehicle for trade communication, and Vision really knows how to make each one stand out. Our most recent sell sheet mission was for Reckitt Benckiser Professional’s Lysol® Disinfectant Spray and Disinfecting Wipes. It was crucial for RB Pro and Vision to work quickly and critically on this content because of its relevance to the pandemic and importance in keeping people safe. With RP Pro/Lysol needing their sales team to be armed with the right sales tools containing literature about the latest development, that their products were approved by the EPA as being effective in killing the COVID-19 Virus (SARS-CoV-2) when used as directed, it was of the utmost importance that these sell sheets were ready to go as soon as the effectiveness claim was announced. With Vision’s quick response time and creative capabilities, our team updated and condensed all necessary information into eye-catching and efficient designs within the deadline. We at VCG truly care about the safety of our team, clients, and communities and we were so glad to be able to have a hand in creating content that can help others stay safe.

Client:
Reckitt Professional

Project:
Lysol Sales Material

Services:

Design & Layout
Copywriting
Photo Composition
Product Renderings

How Did We Make Penguins Fly

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Green Demon

A LOGO WITH STRONG CHARACTER

Solv-Tec developed a new high end gasket repair product called Green Demon and was looking for an agency to help them create a logo and package design that reflected the product’s unique attributes. Focusing on the product’s powerful formula, our team created a variety of custom illustrations of the Green Demon character for the logo. We ultimately arrived at a distinctive solution that captured the brand’s essence and established a one-of-a-kind identity for the new product. Our team then moved on to studying the category and the competitors’ packaging in preparation for the package design. Using the new logo as a central element, we developed several options, all designed to highlight the advanced ceramic technology that represents the product’s main point of difference. The Green Demon project featured a combination of our custom illustration, brand identity and logo development, package design, copywriting, and product rendering skills. Starting from rough pencil sketches, the Green Demon evolved into packaging that without a doubt packs a punch.

Client:
Solv-Tec, Inc.

Project:
Green Demon Logo & Package Design

Services:

Custom Illustration
Brand Identity
Logo Development
Package Design
Copywriting
Product Renderings

How Did We Make Penguins Fly

We brought the Green Demon character to life through an evolution of sketches, computer drawings, colorizing, and fine tuning. Keeping the client involved during every step of the process helped ensure that we successfully captured the specific personality that they were looking for to promote their brand. In addition, we provided strategic solutions to blend the character and logo type into one unique identity for this new product line.